The Merla-Mae app · London, Ontario
Earn free ice cream every time you visit
Collect points on every order — in the app or at the window — and turn them into free cones, sundaes, merch and more.
Free to download · Free to join
How it works
Three steps to free ice cream
Download & join
Grab the free Merla-Mae app and create your account. Your free small cone lands right away.
Scan or order in-app
Scan at the window when you pay in store, or order ahead in the app. Points are added automatically.
Redeem your treat
Once you've banked enough points, redeem straight from the app on your next visit.
Join bonus
Get a free small cone the moment you sign up.
Earn points
$1 3 points
on every dollar you spend
Redeem points
What your points get you
Every reward on the menu, from a simple soft-serve cone right up to a six-pack to take home.
Member benefits
More than points
Save time & skip the line
Pre-order for pickup or schedule a delivery, then walk straight up to the window.
Exclusive promos
Members get offers first and hear about seasonal flavours before anyone else.
Send & use gift cards
Buy a Merla-Mae gift card right in the app — perfect for birthdays and thank-yous.
Earn in store too
Not ordering in the app? Scan your rewards card at the window and still collect points.
Good to know
Rewards questions, answered
How many points do I earn?
You earn 3 points for every $1 you spend, in the app or in store.
Is the app free to use?
Yes — the app and the rewards program are both completely free to join.
Do I get anything for signing up?
You do — a free small cone as soon as you create your account.
Can I earn points in store, not just in the app?
Absolutely. Scan your rewards card at the window when you pay and your points are added automatically.
How do I redeem a reward?
Open the app, choose the reward you've earned, and show it at the window — or apply it to an order you're placing in the app.
Can I order delivery through the app?
Yes. Choose pickup at 1080 Adelaide Street North, or have your order delivered straight to your door.
Your first cone is on us
Ready to Earn Rewards?
Download the free app, join in seconds, and your first small cone is waiting.