Franchise opportunities

Own a Merla-Mae Ice Cream Store

Merla-Mae Ice Cream is actively preparing for future franchise expansion. As we refine our systems and structure to become franchise-ready, we’re building the foundation for long-term growth across Ontario.

  • London, Ontario since 1951
  • Select Ontario markets
  • Interest list now open

Serving London since 1951

A Brand Built on Tradition

Merla-Mae has been serving London, Ontario for generations. More than an ice cream shop, we’re a community landmark — known for quality soft serve, summer events, and loyal returning customers.

  • Decades of local brand recognition
  • High seasonal demand
  • Strong community presence
  • Event-driven marketing model
Merla-Mae Ice Cream storefront with its striped awning reading Famous Since 1951, on Adelaide Street North in London, Ontario

The franchise model

Why a Merla-Mae Franchise?

We are developing a franchise model designed around operational simplicity, strong margins, and community-focused growth.

Vintage photo of the Merla-Mae Ice Cream stand glowing at night under its neon cone sign in London, Ontario

Recognizable, nostalgic brand

Order windows and menu boards inside Merla-Mae Ice Cream in London, Ontario

Streamlined menu and operations

Merla-Mae Ice Cream team member in a Merla-Mae cap handing a soft-serve cone across the counter to a guest in London, Ontario

Seasonal staffing model

Crowd of guests on the patio under the Merla-Mae sign and striped awning during National Ice Cream Day in London, Ontario

Built-in community marketing

Merla-Mae cone logo sign above the striped awning at Merla-Mae Ice Cream in London, Ontario

Expansion-ready identity

Where we’re headed

The Opportunity

Our goal is controlled, thoughtful expansion — beginning in select Ontario markets.

We are currently collecting expressions of interest while we finalize franchise systems and documentation.

Add your name to the interest list

Ideal partners

Who We’re Looking For

Ideal partners share our commitment to community, hospitality, and operational excellence.

  • Passion for customer experience
  • Strong work ethic
  • Local market knowledge
  • Financial stability
  • Long-term growth mindset
Families lining up at the outdoor order window under the striped Sundaes and Cones awning at Merla-Mae Ice Cream in London, Ontario

Franchise interest

Join the Interest List

If you’re passionate about community, hospitality, and building a local summer destination, we’d love to connect. We plan to respond to qualified inquiries once our franchise model is officially launched. Submit your information below to stay informed about future opportunities.