Sponsor Merla-Mae Ice Cream Events

Support Local Events. Connect With the Community.

Each year, Merla-Mae Ice Cream hosts annual summer events and celebrations that bring families, neighbours, and local businesses together through live music, community spirit, and unforgettable experiences.

We offer a limited number of sponsorship opportunities for businesses that value community connection, positive brand association, and long-term relationships.

Sponsorship opportunities are limited to preserve the family-friendly experience.

A live band performing on an outdoor stage at night, with five members playing guitar, keyboard, and drums under purple stage lighting.

Why Businesses Sponsor Merla-Mae Events

Sponsoring our events connects your brand with positive community moments, local culture, and an experience people genuinely enjoy — without interrupting or commercializing the celebration.

  • Local brand visibility in a positive, family-friendly setting

  • Exposure to parents, homeowners, and multi-generational families

  • Community goodwill and brand trust

  • Organic social media exposure through event photos and posts

  • Real, face-to-face engagement with customers

Learn about National Ice Cream Day

Catch a glimpse of the action — music, prizes, and ice cream smiles from past National Ice Cream Day celebrations.

A man with long dark hair, a beard, and a black top hat and black shirt, is handing a piece of paper or a ticket to a woman with blonde, wavy hair, wearing sunglasses, a black floral dress, and carrying a beige purse, outside in a parking lot with cars and yellow barriers in the background.

Our Approach to Sponsorship

To preserve the spirit of National Ice Cream Day and our other events, sponsorships are intentionally limited and thoughtfully curated. Our goal is to highlight businesses that align with the values of the events — community, quality, and positive experiences.

We do not offer on-site selling, aggressive promotions, or lead-capture activities. Instead, sponsors benefit from genuine brand association and visibility within a celebration people already love.

Sponsorship Opportunities

We offer a small number of sponsorship roles each year, outlined below.

Presenting Sponsor

  • Exclusive

  • One partner only

  • Not publicly available

Community Partners

  • Limited to 3 partners

  • Meaningful on-site and online recognition

Supporting Sponsors

  • Limited to 2–3 partners

  • Subtle, respectful acknowledgment

Full sponsorship details are shared upon inquiry.

Six men in suits and sunglasses smiling and holding a birthday cake with colorful decorations in front of a neon flamingo sign.

What Sponsorship Includes

  • On-site recognition during National Ice Cream Day

  • Inclusion on the National Ice Cream Day website

  • Association with live music and local talent

  • Optional sponsored ice cream treat (select tiers)

  • Post-event recognition and thank-you mentions

Close-up of a hand holding a soft serve ice cream cone topped with chocolate drizzle, with a pink straw, in front of a blurred background at an outdoor event.
A crowd gathered outside a store under a large umbrella with the

Sponsored Ice Cream Treats

Select sponsors have the opportunity to be associated with a custom ice cream treat created by Merla-Mae for National Ice Cream Day. These limited-time treats are inspired by the event and designed to feel fun, memorable, and on-brand.

Treat names and designs are created by Merla-Mae, with sponsor recognition presented tastefully and without overt branding.

Who We Partner With

We welcome partnerships with businesses that value community involvement and positive brand presence.

Ideal partners include:

  • Local service businesses

  • Community-focused brands

  • Family-friendly organizations

  • Businesses with strong local ties

We reserve the right to limit sponsorships to ensure the best experience for attendees.

A band performing live on an outdoor stage with audience seated in front, during a festival or community event in the evening.

Interested in Sponsoring Merla-Mae Community Events?

If you’re interested in supporting our seasonal events, including National Ice Cream Day at Merla-Mae, we’d love to hear from you. Sponsorship availability is limited and reviewed on a case-by-case basis.