Support local events. Connect with the community.

Sponsor Merla-Mae Ice Cream Events

Each year, Merla-Mae Ice Cream in London, Ontario hosts annual summer events and celebrations that bring families, neighbours, and local businesses together through live music, community spirit, and unforgettable experiences.

Why sponsor

Why Businesses Sponsor Merla-Mae Events

We offer a limited number of sponsorship opportunities for businesses that value community connection, positive brand association, and long-term relationships.

Sponsoring our events connects your brand with positive community moments, local culture, and an experience people genuinely enjoy — without interrupting or commercializing the celebration.

  • Local brand visibility in a positive, family-friendly setting
  • Exposure to parents, homeowners, and multi-generational families
  • Community goodwill and brand trust
  • Organic social media exposure through event photos and posts
  • Real, face-to-face engagement with customers
Live band performing for a seated crowd at the National Ice Cream Day concert at Merla-Mae Ice Cream in London, Ontario

National Ice Cream Day

Catch a Glimpse of the Action

Music, prizes, and ice cream smiles from past National Ice Cream Day celebrations.

Learn about National Ice Cream Day

How we work with sponsors

Our Approach to Sponsorship

To preserve the spirit of National Ice Cream Day and our other events, sponsorships are intentionally limited and thoughtfully curated. Our goal is to highlight businesses that align with the values of the events — community, quality, and positive experiences.

We do not offer on-site selling, aggressive promotions, or lead-capture activities. Instead, sponsors benefit from genuine brand association and visibility within a celebration people already love.

Sponsorship opportunities are limited to preserve the family-friendly experience.

Magician Spencer Scurr performing a close-up card trick for a guest during Magician Weekend at Merla-Mae Ice Cream in London, Ontario

A few roles each year

Sponsorship Opportunities

We offer a small number of sponsorship roles each year, outlined below.

1

Presenting Sponsor

  • Exclusive
  • One partner only
  • Not publicly available
2

Community Partners

  • Limited to 3 partners
  • Meaningful on-site and online recognition
3

Supporting Sponsors

  • Limited to 2–3 partners
  • Subtle, respectful acknowledgment

Full sponsorship details are shared upon inquiry.

Recognition

What Sponsorship Includes

  • On-site recognition during National Ice Cream Day
  • Inclusion on the National Ice Cream Day website
  • Association with live music and local talent
  • Optional sponsored ice cream treat (select tiers)
  • Post-event recognition and thank-you mentions
Radio station's live broadcast tent and table set up outside Merla-Mae Ice Cream on National Ice Cream Day in London, Ontario

Made for the day

Sponsored Ice Cream Treats

Select sponsors have the opportunity to be associated with a custom ice cream treat created by Merla-Mae for National Ice Cream Day. These limited-time treats are inspired by the event and designed to feel fun, memorable, and on-brand.

Treat names and designs are created by Merla-Mae, with sponsor recognition presented tastefully and without overt branding.

Limited-time sundae with waffle-cone pieces in a Merla-Mae cup, held up at the National Ice Cream Day concert at Merla-Mae Ice Cream in London, Ontario

Good fits

Who We Partner With

We welcome partnerships with businesses that value community involvement and positive brand presence.

Ideal partners include:

  • Local service businesses
  • Community-focused brands
  • Family-friendly organizations
  • Businesses with strong local ties

We reserve the right to limit sponsorships to ensure the best experience for attendees.

Line out the door at Merla-Mae Ice Cream on National Ice Cream Day, with a local sponsor's sign beside the patio, in London, Ontario

Become a sponsor

Interested in Sponsoring Merla-Mae Community Events?

If you’re interested in supporting our seasonal events, including National Ice Cream Day at Merla-Mae, we’d love to hear from you. Sponsorship availability is limited and reviewed on a case-by-case basis.