Performer auditions

Perform Live at the National Ice Cream Day Concert in London, Ontario

We’re looking for talented musicians, bands, and solo artists to perform live at our annual National Ice Cream Day concert — a family-friendly outdoor event filled with good vibes, free music, and sweet summer treats. If you love performing and want to be part of a growing community tradition, we’d love to hear from you.

1080 Adelaide Street North, London · Directions
The third Sunday in July
Free outdoor concert

Submit Your Audition

Calling all performers

Take the Stage at Merla-Mae

Every year, Merla-Mae celebrates National Ice Cream Day with a vibrant outdoor concert filled with music, energy, and community. We’re always looking for fresh musical talent to join our growing lineup and bring their sound to the sweetest stage of the summer.

Whether you’re a solo artist, acoustic duo, or full band, we’d love to hear what you’ve got.

Full Throttle playing the outdoor stage to a seated crowd at the National Ice Cream Day concert at Merla-Mae Ice Cream in London, Ontario

See it for yourself

A Glimpse From the Stage

Live music, big crowds, giveaways, and plenty of ice cream in the summer sun — here’s what it’s like to perform at Merla-Mae.

Past performers

Every Sound Has a Place on Our Stage

Alt-rock headliners, a pop-punk trio, solo acoustic sets, and a DJ keeping the crowd moving between acts.

Explore our past National Ice Cream Day performers to get a feel for the event

Turning Corners singing on stage in front of the Merla-Mae Ice Cream sign at National Ice Cream Day in London, Ontario — Turning CornersAlt-rock band

Full Throttle frontman pointing to the crowd at the National Ice Cream Day concert at Merla-Mae Ice Cream — Full ThrottlePop-punk trio

Sweet Theory vocalist singing in front of the Merla-Mae Ice Cream sign and striped awning at National Ice Cream Day — Sweet TheoryFull band

DJ Deem J mixing at his decks under the tent at National Ice Cream Day at Merla-Mae Ice Cream — DJ Deem JDJ & MC

Lyubov Kay and her band performing on the outdoor stage at Merla-Mae’s National Ice Cream Day concert — Lyubov KayAlternative pop

Jason Mercer playing acoustic guitar and singing at the Merla-Mae Ice Cream National Ice Cream Day concert — Jason MercerSolo acoustic

Sarina Haggarty performing live with an acoustic guitar at National Ice Cream Day at Merla-Mae Ice Cream — Sarina HaggartySinger-songwriter

Tyrone Traher singing into the microphone during his set at the Merla-Mae Ice Cream National Ice Cream Day concert — Tyrone TraherSinger & guitarist

How to apply

How to Submit Your Audition

Don’t worry about perfection — we’re looking for energy, originality, and a great fit for the event.

Ready to apply? We’re excited to hear from you! Just send us the following:

1A short video clip or link to your music (YouTube, Instagram, etc.)
2A short artist bio or statement
3A quick note on why you’d be a great fit for the show

Prefer email? Send your audition to submissions@merlamae.com or DM us on Instagram: @merlamae

Performer perks

Why Perform at Merla-Mae?

As one of Canada’s longest-running ice cream stands, Merla-Mae Ice Cream has a long history of blending music, community, and summer tradition. When you perform at our National Ice Cream Day concert, you’ll gain exposure to hundreds of attendees — and get:

Featured on our social media and event pages
Radio announcements, shoutouts & coverage
Professional photos and performance footage for your portfolio
A high-energy, community-focused outdoor stage
Free ice cream (of course) — plus your own custom menu item, complete with your name and photo!

Sweet Theory band members posing with ice cream under the neon cone sign inside Merla-Mae Ice Cream in London, Ontario

Your stage is waiting

Ready to Take the Stage?

If you’ve got energy, originality, and a love for live performance, we want to hear from you. National Ice Cream Day at Merla-Mae is about great music, community connection, and unforgettable summer moments — not perfection.

Whether you’re a solo artist, band, or performer, this is your chance to be part of something special.

Submit Your Audition Meet Past Performers