Become a Sponsor of National Ice Cream Day at Merla-Mae🍦
Support a beloved community celebration featuring live music, local talent, and family-friendly summer fun.
National Ice Cream Day at Merla-Mae Ice Cream is an annual summer celebration that brings families, neighbours, and local businesses together through live music, community spirit, and unforgettable experiences.
We offer a limited number of sponsorship opportunities for businesses that value community connection, positive brand association, and long-term relationships.
Sponsorship opportunities are limited to preserve the family-friendly experience.
Why Sponsor National Ice Cream Day?
National Ice Cream Day at Merla-Mae is more than an event — it’s a local tradition. Each year, hundreds of families gather to enjoy free live music, special treats, and a welcoming outdoor atmosphere that celebrates summer in the best way possible.
Sponsoring the event connects your brand with positive community moments, local culture, and an experience people genuinely enjoy — without interrupting or commercializing the celebration.
Meaningful exposure to local families and community members
Association with a well-established annual event
On-site brand presence without sales pressure
Inclusion on Merla-Mae’s National Ice Cream Day pages
A partnership that feels authentic, not transactional
Get a glimpse of what it’s like to perform at Merla-Mae — live music, big crowds, giveaways, and plenty of ice cream in the summer sun.
Our Approach to Sponsorship
To preserve the spirit of National Ice Cream Day, sponsorships are intentionally limited and thoughtfully curated. Our goal is to highlight businesses that align with the values of the event — community, quality, and positive experiences.
We do not offer on-site selling, aggressive promotions, or lead-capture activities. Instead, sponsors benefit from genuine brand association and visibility within a celebration people already love.
Sponsorship Opportunities
We offer a small number of sponsorship roles each year, outlined below.
Presenting Sponsor
Exclusive
One partner only
Not publicly available
Community Partners
Limited to 3 partners
Meaningful on-site and online recognition
Supporting Sponsors
Limited to 2–3 partners
Subtle, respectful acknowledgment
Full sponsorship details are shared upon inquiry.
What Sponsorship Includes
On-site recognition during National Ice Cream Day
Inclusion on the National Ice Cream Day website
Association with live music and local talent
Optional sponsored ice cream treat (select tiers)
Post-event recognition and thank-you mentions
Sponsored Ice Cream Treats
Select sponsors have the opportunity to be associated with a custom ice cream treat created by Merla-Mae for National Ice Cream Day. These limited-time treats are inspired by the event and designed to feel fun, memorable, and on-brand.
Treat names and designs are created by Merla-Mae, with sponsor recognition presented tastefully and without overt branding.
Who We Partner With
We welcome partnerships with businesses that value community involvement and positive brand presence.
Ideal partners include:
Local service businesses
Community-focused brands
Family-friendly organizations
Businesses with strong local ties
We reserve the right to limit sponsorships to ensure the best experience for attendees.
Interested in Sponsoring National Ice Cream Day?
If you’re interested in supporting National Ice Cream Day at Merla-Mae, we’d love to hear from you. Sponsorship availability is limited and reviewed on a case-by-case basis.
