Live band performance during National Ice Cream Day celebration

Perform Live at Merla-Mae’s National Ice Cream Day Concert! 🎶🍦

We’re looking for talented musicians, bands, and solo artists to perform live at our annual National Ice Cream Day Concert — a family-friendly outdoor event packed with good vibes, free music, and sweet summer treats. If you love performing and want to be part of a growing community tradition, we’d love to hear from you.

Calling All Artists, Singers & Bands

Every year, Merla-Mae celebrates National Ice Cream Day with a vibrant outdoor concert filled with music, energy, and community. We’re always looking for fresh musical talent to join our growing lineup and bring their sound to the sweetest stage of the summer.

Whether you’re a solo artist, acoustic duo, or full band, we’d love to hear what you’ve got.

Get a glimpse of what it’s like to perform at Merla-Mae — live music, big crowds, giveaways, and plenty of ice cream in the summer sun.

Jason Mercer playing guitar and singing at Merla-Mae Ice Cream Day celebration
Sarina Haggarty performing live with acoustic guitar at National Ice Cream Day event
Tyrone Traher singing into a microphone during outdoor live set
Turning Corners band performing on outdoor stage with full band setup

🎸 How to Submit Your Audition

Ready to apply? We’re excited to hear from you! Just send us the following:

  • 🎥 A short video clip or link to your music (YouTube, Instagram, etc.)

  • 📝 A short artist bio or statement

  • 🎯 A quick note on why you’d be a great fit for the show

Send your audition to:
📩 submissions@merlamae.com
Or DM us on Instagram: @merlamae

Why Perform at Merla-Mae?

As one of Canada’s longest-running ice cream stands, Merla-Mae has a history of blending music, community, and summer tradition. When you perform at our National Ice Cream Day concert, you’ll gain exposure to hundreds of attendees — and get:

Performer Perks:

  • 📱 Featured on our social media and event pages

  • 📻 Radio announcements, shoutouts & coverage

  • 📸 Professional photos and performance footage for your portfolio

  • 🎶 A high-energy, community-focused outdoor stage

  • 🍦 Free ice cream (of course) — plus your own custom menu item, complete with your name and photo!

Night view of Merla Mae Ice Cream shop with colorful neon lights, people standing and sitting outside, large ice cream cone sign, and a bicycle parked in front.

🙌 Thank you to everyone who’s applied in past years — we can’t wait to hear what you’ll bring to the stage next.