Live band performance during National Ice Cream Day celebration

Perform Live at Merla-Mae’s National Ice Cream Day Concert! 🎶🍦

Families enjoying soft serve outside Merla-Mae on National Ice Cream Day

Calling All Artists, Singers & Bands

Each year, Merla-Mae celebrates National Ice Cream Day with a vibrant, outdoor live concert — featuring talented performers and unforgettable vibes. We're always on the lookout for fresh musical talent to join our growing lineup.

Whether you're an up-and-coming solo act or an established group, we want to hear from you!

A quick look at how we celebrate — live music, giveaways, and of course, plenty of ice cream!

Jason Mercer playing guitar and singing at Merla-Mae Ice Cream Day celebration
Sarina Haggarty performing live with acoustic guitar at National Ice Cream Day event
Tyrone Traher singing into a microphone during outdoor live set
Turning Corners band performing on outdoor stage with full band setup

🎸 How to Submit Your Audition:

To apply, send us:

  • A short video clip or link to your music (YouTube, Instagram, etc.)

  • A short bio or artist statement

  • Why you think you'd be a great fit for the show!

📩 Email: submissions@merlamae.com
📥 Or DM us on Instagram: @merlamae

🎤 Deadline to apply for 2025: July 4, 2025

Why Perform at Merla-Mae?

London, Ontario’s oldest ice cream spot has a history of music performances over the years. With that, you’ll receive exposure to hundreds of attendees and be:

  • Featured on our social channels and event pages

  • Radio announcements, plugs & recognition

  • Performance photos & videos for your portfolio

  • A fun, community-focused outdoor event with awesome vibes

  • Free ice cream? Obviously 🍦 Plus, create your custom treat to be on our menu with a featured photo of you and your band!